Joelle CottleSenior graphic designer

Design
with a
point.

Every project has a point. I work out what it is, then design for it. Over 20 years, that’s included book covers, brand identities, illustration, retail signage, and a few working tools.

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01 / 06 · The Ashen Court · cover design

01 / Design work

Case in point.

2023–now · In-house

Print, retail & environmental

Multidisciplinary design across three healthcare divisions and nine locations, spanning branding, marketing, publications, signage, internal communications and operational materials, from concept through production.

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2023–now · DesignedbyJoelle

Book covers

An independent cover design practice for self-published authors. Premade and custom covers for ebook and print, including series, across fantasy, romance, horror and sci-fi.

5.0 on Etsy · 20 reviews · designedbyjoelle.com ↗

Case studyThe Ashen CourtHow a premade cover gets noticed
A City for Butterflies book cover His Secret Omega book cover The Cursed Feast book cover Broken Tides book cover

2011–2023 · Format Creative

Brand identity & web

Twelve years running my own studio. I designed identities, packaging, websites, and publications for small businesses.

Equity Property Management business cards Equity Property Management digital ad set

2001–2011

Illustration

Ten years of illustration for educational publishers. Explaining complex subjects clearly, within strict editorial and production standards.

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Galápagos finches illustration Water ecosystem infographic

02 / Tools

Point and click.

Small web apps I designed and built, from a paid product to live-stream experiments.

Guidance of Khepri deck home screen

Claude Code · HTML/JS · Sold on Etsy

DbJ Deck Generator

Turns a set of card images into an interactive oracle deck in a single file. Creators sell it as a digital download.

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CoverRescue Audit app screens

Google AI Studio · Working prototype

CoverRescue

Upload a book cover and get a prioritized critique, or plan a cover before it exists. Based on my own cover process.

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Pixel-art crystal ball shop and cat stage

Claude Code · Livestream characters

LIVE puppets

Animated characters one person can run during a livestream. One is a pixel-art fortune teller. The other is a cat.

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Hiring

Point of contact.

My in-house work is password protected. Send your details and I’ll email you the password.

Freelance

Have a project in mind?

I take on cover, brand and print work, plus the occasional tool. Tell me what you’re working on and when you need it.

Premade covers: designedbyjoelle.com ↗