Shelley Wallace is a professional Vitality Coach that helps women who are working in emotionally charged professions and are experiencing symtoms of burnout due to chronic stress in the workplace.
It was important that Shelley’s logo reflect energy, self renewal and well-being. Shelley wanted to: incorporate some symbolism into her logo, incorporate the color gold, and reflect a classic style.
After going through a discovery process we determined that Shelley was drawn to a round badge-style logo. This worked well, as this is a classic motif. We added wings for the symbolism of renewal and “rising above” obstacles. We also incorporated a burnished gold to bring in Shelley’s request for the color gold.